ANTONY DRAPER ADVISORY · STALLED PROPOSAL KIT

Send a Revised Proposal With a Clear Change Summary

By Antony Draper · Published 8 November 2026 · For B2B agency, consultancy and specialist-service owners

A revised proposal should explain what changed and which version the buyer should review. More revisions are not progress unless they resolve a specific decision question.

Understand the situation before responding

Before editing, ask what the requested change is intended to achieve. Confirm whether it concerns scope, price, timing, responsibilities or presentation. Check who can approve the new version and whether the original assumptions remain valid. Avoid making speculative rewrites because the contact said they were still thinking. A revision should answer a defined need rather than simply create another reason to send an email.

An example message to adapt

Attached is version [number], replacing the proposal dated [date]. The changes are [specific changes]; the main exclusions and dependencies are [items]. The point still requiring a decision is [question]. Does this address the change you requested, and what remains before the appropriate person can decide?

Illustrative teaching example. Replace the prompts with buyer-confirmed facts; this is not a client conversation, claimed result or message to send automatically.

Prepare a useful next action

Add a concise change log and a clear version date. Update all affected figures, deliverables, payment references and timelines so the document is internally consistent. Explain anything that has been removed and what that means for the intended outcome. Make clear which earlier version is superseded without altering signed commitments informally. If the change creates new delivery uncertainty, resolve it or label the offer appropriately before sending.

Record the decision and its limits

Ask whether the revision resolves the stated concern and agree the next review action. If further changes appear, determine whether they are part of normal clarification or require separately scoped discovery or proposal work. Do not assume each requested edit moves the deal closer to approval. A clear stop, pause or requalification may be more useful than repeatedly issuing documents without an agreed buying process.