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A pattern to investigate. · Data

Forecasts that depend on the founder's intuition

Experience can improve a forecast, but reliance becomes fragile when adjustments exist only in the founder's memory. Make the assumptions visible so others can challenge and update them.

Look at the evidence

  1. Compare the recorded forecast with the founder's expected outcome.

  2. Identify assumptions behind each adjustment.

  3. Track which assumptions changed and what evidence supported the change.

Illustrative example

A case to think through

The founder discounts a pipeline opportunity because of a customer's history, but that context is not recorded. The team cannot reproduce the judgement.

This is a hypothetical operating example, not a client result.

Avoid a misleading conclusion

Calling judgement 'data' without recording its basis makes a forecast difficult to review or transfer.

Useful operating information has an understood definition, source, owner and freshness. Keep observations separate from assumptions and forecasts. A reporting view can support the management team, but it should not create a second manually maintained record or turn an unknown value into a reassuring zero.

Use a real case from your business

Your evidence check

Bring supporting and contrary examples. A self-reported answer is a starting point; these notes do not calculate or validate a score.

PromptNotes from your case
Forecast
adjustment
assumption
supporting evidence
later result

Should forecasts exclude human judgement?

No. Distinguish observed facts, assumptions and judgement, and make their provenance clear.

Your next step

See the wider pattern.

20 questions. An indicative, self-reported result with a five-dimension profile and an optional conversation.

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