Look at the evidence
Pick one frequently reported activity.
Identify the outcome it is intended to influence.
Check whether evidence supports that connection and what remains unknown.
A case to think through
A report counts proposals sent but omits suitable conversations, accepted work and cash. The founder still has to reconstruct commercial progress.
This is a hypothetical operating example, not a client result.Avoid a misleading conclusion
Replacing every activity metric with revenue can lose useful leading signals. Keep the relationship and evidence explicit.
Useful operating information has an understood definition, source, owner and freshness. Keep observations separate from assumptions and forecasts. A reporting view can support the management team, but it should not create a second manually maintained record or turn an unknown value into a reassuring zero.
Your evidence check
Bring supporting and contrary examples. A self-reported answer is a starting point; these notes do not calculate or validate a score.
| Prompt | Notes from your case |
|---|---|
| Activity | |
| intended outcome | |
| evidence | |
| time lag | |
| decision |
Are activity measures useless?
No. They can diagnose effort and flow, provided they are not presented as proof of commercial success.
See the wider pattern.
20 questions. An indicative, self-reported result with a five-dimension profile and an optional conversation.
Take the free Assessment